Photo by Brett Jordan
Although many companies use symbols in their logo design, it’s not a necessity. You can create a perfectly unique and memorable logo using just one typeface. This is called a Wordmark logo....
Photo by Scott Graham
The first step in building a company is to assess whether you have access to the market. Without it, there is no business! If you want to create value for customers, then you need to be able sell...
Photo by Debby Hudson
Your website is likely to be the most important piece of your brand’s digital identity. It is the first impression customers and prospects form of your company and your products. It’s also one...
Photo by Patrick Perkins
A good value proposition connects with the customer by showing them how your company or product solves problems for them—and why you’re the best option to solve those problems. It explains why...