The first step in building a company is to assess whether you have access to the market. Without it, there is no business! If you want to create value for customers, then you need to be able sell your product or service. Having access to market means that you can reach your customer. This could mean having strong sales skills or being able to leverage other channels like distribution networks or partnerships with other businesses.
Market access is about getting your product to the end user. It’s about knowing how to sell, how to reach your customer and how you will get paid for your product.
Market access is a critical piece of the puzzle.
You’ve got a great idea for a business, but do you have access to market?
If the answer is no, then you don’t have a scalable business. If you don’t have market access then your product or service won’t be able to reach its customers and doesn’t exist as far as their needs are concerned. That means no revenue and thus no company!
You need to be able to reach your customers.
If you have no idea how to reach your customer and don’t know how to sell, it doesn’t matter if you have the best product in the world. If you don’t have access to market, then your business won’t exist.
You must be able to get your product in front of people who will want it. You need a sales channel that is reliable and scalable. This can include online stores like Amazon or Shopify. It can even include brick-and-mortar stores that carry your products on their shelves. The more places where people can buy from you, the better off you’ll be!
If you don’t have market access you won’t have a business.
It’s that simple. You can be the greatest inventor on earth, but if no one wants to buy your product, it doesn’t matter how well it works or how good it is for them—you won’t build a scalable business around it.
One of the most common challenges faced by entrepreneurs is finding their customers and getting them to try their product or service. Unfortunately for many entrepreneurs, achieving this goal is easier said than done. This is because most first-time founders lack experience in identifying target markets and reaching them at scale through digital channels.
A sales channel is required to sell your product or service.
A sales channel is the way you get your product or service to the end user. This could be via a website, a physical store, an app or even through a distributor. The most important thing about your sales channel is that it needs to be scalable and cost effective. This is so that you can grow your business without spending too much money on overheads as you grow.
Knowledge of how to sell is essential.
Selling is a skill that can be learned. Learning how to sell your product or service effectively will help you close more sales and attract more customers, which will lead to success for your business overall!
Some people are naturally good at selling but many other people (like me!) need some training in how to sell their offerings. If you want to grow your business and make enough money then it’s important that you develop the skills necessary for selling successfully.
Just because you create something great doesn’t mean people will buy it.
If you have a great idea for a business and have created something that is useful or valuable, then you may think you have the market all figured out. But before you start selling your product, it’s important to ask yourself this question:
Do I have access to my market?
If the answer is no, then chances are good that your business won’t succeed. The reason for this is simple: if customers can’t find what they’re looking for at a reasonable price, then even if they wanted your product in the first place (which isn’t always guaranteed), they probably aren’t going to bother buying it from you anyway.
So how do we know if our product will sell? And how do we get people interested enough in our product so that they’ll buy it? The short answer is by finding out where our potential customers are hanging out and going there too!
What about finding a market for an existing product instead of convincing customers about an idea that is entirely new for them?
One thing you might not have considered is that your idea could be built on top of an existing product or service. This can mean taking the existing business model and making it more efficient or adding more value in some way.
A good starting point is to consider what customer research has already been done on the subject (see below). Then use this as a starting point when looking at how your idea might work in reality. You could even see if there are any other ideas out there along similar lines that might help with this process too?
Having a track record in building and selling companies could help get access to investors, partners and employees easier.
Investors like to see successful entrepreneurs. If you’ve already had some success, it shows that you have the ability to take a business from concept to reality. This is what they want to see when they invest in new businesses. It also makes them more comfortable investing with you because they know that if things go wrong, your company will still be valuable enough for them to sell it on the market or through another exit strategy.
Investors like seeing people who have been able to build something themselves before asking others for money. This is so they can do it again with their new idea/startup. You know how much effort goes into starting up something from scratch and understand what needs attention most at each stage (who needs resources first etc). This shows real commitment rather than just good intentions. Finally having taken on responsibility for running businesses previously helps give credibility when talking about what needs doing next time around – investors need stability more than anything else!
You need market access to succeed with your idea, otherwise there is no business.
It’s not enough to come up with an awesome idea and think that success will just happen. You have to have a plan for getting your product or service into the hands of customers so they can buy it, and marketing is that plan.
Make sure you do everything possible before starting up a business without knowing where its products or services will be sold in order for them actually get sold by someone other than yourself! If they’re only going on the shelves in your garage, then it’s just a hobby!