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Click-through rate (CTR) is one of the most important metrics to consider when running paid advertising campaigns. A high CTR indicates that your ads are resonating with your target audience and...
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Formula One season 2023 has recently started, but it’s not just about fast cars and tight turns. Believe it or not, there are some lessons that startups can learn from the world of F1. In...
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Why You Shouldn’t Trust the Rainbow Colour psychology has long been touted as a powerful tool for marketers looking to create a strong brand identity. But while it’s true that colour...
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Cold emails and LinkedIn messaging have become popular tools for reaching out to potential clients and business partners. But while they can be effective, they’re also often the source of...