![This is who I am](https://prism55.com/app/uploads/2020/06/felicia-buitenwerf-5yn5rgi5iuw-unsplash-660x440.jpg)
Photo by Felicia Buitenwerf
Four rules for new businesses competing in an established market.
You’ve started a business in a market with some already established players. You know you can compete on product and service but no-one knows who you are. It’s hard, it’s frustrating and...