Avoiding Pitfalls: A Practical Walkthrough to Efficient Web Design with PRISM 55

Constructing a website isn’t about ticking off a checklist; it’s a nuanced process of web design, demanding thoughtful consideration at every stage. PRISM 55 proposes a meticulous methodology, ensuring that brands attain clarity and coherence from the outset, prioritising substance over style.

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Foundation: Understanding Your Brand

  • Know Your Identity: What is your brand about, and what does it stand for? Identifying your mission, vision, and values is paramount.
  • Define Your Audience: Understanding who your target audience is allows you to tailor your message effectively.

Why It’s Essential: A profound understanding of your brand acts as the compass directing every subsequent decision. It prevents a mishmash of ideas and ensuring alignment with your core values.

Blueprint: Structuring Your Site:

  • Customer Journey: PRISM 55 defines the pathways your users will traverse, ensuring a seamless and intuitive interaction.
  • Site Structure: A clear, logical layout is crucial. It acts as the skeleton upon which the website is built, affecting user experience and SEO.

Why It’s Essential: Without proper structure and well-thought-out user pathways, users can be left confused, and key messages can be diluted or lost.

Narrative: Content Creation:

  • Messaging: Before diving into aesthetics, focus on what you want to say. Craft content that aligns with your brand and resonates with your audience.
  • Substance: PRISM 55 emphasises that content is the backbone—it needs to be clear, concise, and compelling.

Why It’s Essential: Effective content establishes trust and authority, providing value to the user while avoiding the pitfalls of disjointed messaging.

Aesthetics: Intentional Design:

  • User-Centric Design: With your content as a guide, create designs that enhance the user experience, considering both mobile and desktop platforms.
  • Alignment: Every design element should harmonise with the content and overall brand narrative, ensuring a cohesive visual story.

Why It’s Essential: Design is the visual embodiment of your brand’s story and values. It needs to be cohesive, complementing the content and enhancing user interaction.

Execution: Build, Test, & Launch:

  • Development: Once designs are finalised, it’s time for development. Attention to detail in this phase ensures the functionality aligns with the design vision.
  • Continuous Improvement: Post-launch, regular assessments and refinements are vital. Websites need ongoing attention to stay relevant and effective.

Why It’s Essential: A well-executed development and ongoing refinement ensure the website remains a true brand representation, free of bugs and usability issues.


The PRISM 55 methodology is about methodical progression—each step builds on the previous one, ensuring a balanced and cohesive outcome. It’s not a sprint to the finish line; it’s a detailed journey that ensures your brand’s essence is represented authentically and effectively online.


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