Photo by Scott Graham
The first step in building a company is to assess whether you have access to the market. Without it, there is no business! If you want to create value for customers, then you need to be able sell...
Photo by Debby Hudson
Your website is likely to be the most important piece of your brand’s digital identity. It is the first impression customers and prospects form of your company and your products. It’s also one...
Photo by Patrick Perkins
A good value proposition connects with the customer by showing them how your company or product solves problems for them—and why you’re the best option to solve those problems. It explains why...
Photo by Jené Stephaniuk
Whether you’re a new startup or a scale-up, you need to fill your team with creative people who are excellent at meeting deadlines and coming up with innovative solutions. This goes beyond...