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Click-through rate (CTR) is one of the most important metrics to consider when running paid advertising campaigns. A high CTR indicates that your ads are resonating with your target audience and...
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Cold emails and LinkedIn messaging have become popular tools for reaching out to potential clients and business partners. But while they can be effective, they’re also often the source of...
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Outsourcing your digital marketing to a digital agency is a logical solution, but it won’t always translate into a successful online presence for your business. All too often, digital agencies...
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You know that annoying thing you see at the bottom of the website you’re visiting. You’ve probably clicked on it before reading this article. Cookie notices, love them or hate them, are a...