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Why Cutting the ‘Expensive’ Marketing Channel Could Be the Most Expensive Mistake You Make
Every business has one.
The channel that looks overpriced on the reports.
The one everyone questions in budget meetings.
The one marked as “nice to have” but never “essential.”
Sooner or later, someone suggests the obvious move: cut it. Save the money. Put the budget into the cheaper and better performing channels.
It sounds smart. It feels efficient.
But what if the channel you are about to cut is the very thing keeping your “cheap” channels cheap? What if pulling that lever ends up raising your blended cost of acquisition, slowing your pipeline, and quietly choking the funnel that looked so strong on paper?
I have seen it happen. More than once. In the last two weeks. And the cost of the mistake is not small, it is growth itself.
