After designing and developing a great user experience for the Cavity Dental Staff website, it was time to begin marketing to ensure people could discover the business online. Cavity Dental Staff is a fast-paced dental agency that is rapidly expanding and forever adapting.
The design and messaging for the site was focused on supporting dental practices, acquiring dental staff and helping locum staff to find work. We created a strategy for the SEO direction of the campaign through conducting competitor and general research to understand the industry and compile a list of relevant keywords and search phrases.
With a strategy in place, we optimised the website’s existing pages. Our strategy relied on creating relevant landing pages to entice targeted users and guide them to the website and encourage an enquiry or sign-up.
Once our campaign was successful, we moved our focus onto expanding their outreach to acquire locum staff in specific areas of the UK. We have worked with Cavity Dental Staff for many years and continue to provide them with ongoing digital marketing support; particularly SEO and PPC.
We first worked with Prism to design and build our website, since then they have been marketing Cavity Dental Staff online through Search Engine Optimisation, paid ads, ongoing site maintenance and design work. The results they’ve achieved with SEO has added great value to our business. We’re one of the leaders in our industry both organically and through paid advertisement. If you’re looking for a technology business that is personal, easy to work with and knowledgeable, then get in touch with Prism!